Ka-Benta: BigBenta.com’s Affiliate Program

Any company whose customers number less than several thousands will always have the challenge of growing that base in order to generate more sales revenues. An e-commerce company like BigBenta.com is not spared from this challenge and that is why we launched our very own and unique referral program called “Ka-Benta”!

Rewards and commission fees due to referral sales is nothing new, but in BigBenta.com’s case, we made it different in terms of both product coverage and target market. Ka-Benta referral program applies in BigBenta Stores, Service Bookings, Prime Real Estate Properties. Proudly, an online referral program for real estate sales is a MARKET FIRST!

BigBenta.com acknowledges the referral prowess of bloggers, site owners, celebrities and etc., hence, their referral fees are higher compared to the community members. Where a Ka-Benta partner can earn 1% commission, a community member makes .5% commission for every successful transaction. So a typical blogger (Ka-Benta partners) or member (Ka-Benta community) can earn a referral fee if any of BigBenta Marketplace items, products, services, and even real estate properties that he/she refers get sold online. Placing these referral ads can be done and supported from any website and social network simply by pasting the url address link. Specified site banner (graphic images) have been provided for easy provisioning and posting (copy and paste).

Because of the sheer number of products and items involved, an administration dashboard is provided to every Ka-Benta member to track and monitor all their commissions from the Ka-Benta program. For more information, an instructional video about Ka-Benta Partners can be found at this link (https://www.youtube.com/watch?v=4aLXEL5v-0I). While for Ka-Benta Community the link can be found here (https://www.youtube.com/watch?v=s44g5rPL3vw).

–

BigBenta Marketplace is the only e-commerce platform in the Philippines that features free classified ads (buy and sell), online stores, and service bookings. Through these platforms, it aims to help the Filipino entrepreneur and MSMEs use the internet to grow their business

Image Source: lyashenko / katemangostar /chevanon – Freepik

Grassroots Digital Entrepreneurship (Part 2): Neighborhood Fruits & Vegetables Online

To continue with my article on the emerging Grassroots Digital Entrepreneurship published last week. I am happy that no more than a week after writing it, our online marketplace www.bigbenta.com received several fruits and vegetables inquiries from sellers in a nearby wet market in Paranaque. I personally think that we are penetrating the grassroots level now, which is both surprising and very encouraging. Critics might say that there is nothing new with the online purchase of fruits or vegetables as some countries and other markets are currently doing this. In other markets or countries, YES, I totally agree, but here in the Philippines, this is quite rare. To think that the supplies of the fruits and vegetables are not coming from big grocery stores or supermarket chains, but from your average and humble neighborhood fruits and vegetables stalls found only in wet markets.

Stall in Paranaque Wet Market. The first to adopt grassroots digital entrepreneurship.

We faced new challenges in regard to delivering perishable products. Challenges like ensuring freshness and product availability, proper handling, keeping delivery costs to a minimum, and even coming up with an acceptable payment for merchants. The good thing is that both the merchant and BigBenta.com were able to come to an agreement that addresses all these issues to ensure that the customers are provided with an online alternative to have their fruits and vegetables delivered to their preferred location.

Palengke Items in BigBenta.com sells LPG gas, rice, and fruits. Customers no longer need to visit a wet market for these items but enjoy the convenience of ordering -  ONLINE!

Still, some questions still hang in my head. Is this the start of a trend (grassroots digital entrepreneurship) or just a nice coincidence? From the time I wrote about the rice and cooking gas sellers some two weeks ago, BigBenta.com has been busy entertaining more than a dozen similar sellers across the different areas of Metro Manila. Surprisingly, the first two customers who purchased their cooking gas were from the Middle East who wanted to order the commodity for their family back home. The two husbands ordered and paid for their orders online.

I think I will be able to get my answer in the next couple of months whether the trend is hear to stay or not. One thing is certain, digital entrepreneurship is building its following in the Philippines regardless if the business is macro, small, medium or large in size. The owners of the establishments are themselves the one driving the adoption. Maybe the fish and meat sellers will come online soon and that will definitely seal the concept of having an “Online Palengke” for the convenience of our customers.

 

BigBenta.com CEO & Founder Charlie Fong. His vision is to help Filipino entrepreneurs get online to grow their business

 BigBenta Marketplace is the only e-commerce platform in the Philippines that features free classified ads (buy and sell), online stores, and service bookings. Through these platforms, it aims to help the Filipino entrepreneur and MSMEs use the internet to grow their business

Picture Credits: pic 1 & 2

Grassroots Digital Entrepreneurship: Neighborhood Rice & Cooking Gas Online

We obviously have seen branded products and high-end items being sold online by large e-commerce providers in almost every part of the world that can support acceptable Internet speed. Here in the Philippines, we suffer from the two outstanding issues that hamper the otherwise explosive growth of e-commerce namely, acceptance of payment from both the buyer and the seller

and the 

expensive cost of shipping. The thing is, online products can be lower compared to Mall or Store prices only if the delivery or shipping cost is kept to a minimum. By buying a product with a higher price value, translating to a bigger savings but having the weight or volume literally light or preferably less than 2 kilos, is the sweetest spot in e-commerce purchase for any buyer. An obvious example of this would be electronic gadgets, which can give a buyer as much as several thousands of pesos in savings while incurring only less than two hundred pesos in delivery cost.

So what if the product being offered has the opposite characteristics meaning has a rather low price but very, very heavy in weight. This then should not even be considered in e-commerce. So what happens then when several Rice and

Cooking gas dealers decided to go digital and offer their product online? The catch is the dealer’s price doesn’t have huge savings for the customers, are very heavy such that if delivered by standard courier provider will be more expensive than the cost of the product itself and the customers are used to paying via cash-on-delivery (COD). An interesting discussion and problem solving exercise then comes to play.

To give some context, these dealers are your ordinary merchants found in various wet markets in Metro Manila. We have encountered such entrepreneur in Pasig, the other in Paranaque and the most recent one was from Las Pinas wet market. All of them wanted to increase their sales and expand their market, but with the current product that they have, geographical presence and reach is quite limited.

To say the least, a customized approach was developed so that our dealers of rice and cooking gas could open their own online store through www.bigbenta.com, get confirmed transaction orders in selected areas, have their products delivered and collect their payment via COD. At the time of writing, I suspect that they could probably be the first online store of rice and cooking gas in the history of the e-commerce in the Philippines. Talk about taking digital entrepreneurship on the grass root level!

A blog written by Mr. Charlie Fong

 BigBenta Marketplace is the only e-commerce platform in the Philippines that features free classified ads (buy and sell), online stores, and service bookings. Through these platforms, it aims to help the Filipino entrepreneur and MSMEs use the internet to grow their business

Picture Sources: Freepik.com

Get the best looks for less at BigBenta.com's Online Stores!
Order cosmetics, dresses, shoes, and fragrances online today!
Hassle-free shopping at #BigBenta >>> BigBenta.com/stores
#onlineshopping #ecommerce #ootd #fashion #footwear